Runners are everywhere, and to them running is more than just a simple sport. It’s a time when they get to connect with the environment, their thoughts, and their body. These runners range from casual to intermediate and when they hear about something that may increase their experience while running they are immediately intrigued, but also cautious making sure it’s the right thing for them.

We focused on portraying the bareness that comes with sporting RunAmocs. Their zero drop sole makes it seem as if there’s nothing there.

Team:

Art Direction: Christina Nguyen & Lindsey Smith

Designer: Christina Nguyen

Copywriter: Bjorn Johansen

Strategists: Jose Paniagua & Savannah Baker