Before our trip for the American Advertising Federation’s Most Promising Class of 2024, dentsu challenged our class to create and present something in our first day in New York City. Within one week, our team (GO TEAM HACHIKO!!) met every day leading up to all of us landing in NYC to ideate, create, plan, and prepare to present to a room full of creative professionals and even someone from the Meta account. 

Our big idea was the The Art of the Moment. We believe our audiences love sharing their art—whatever it may be—in a more authentic fashion. To speak to the to content creators and the more casual creators of the world we decided to focus on several art events like food festivals, art shows, and fashion shows. But our two main cultural events that were the Olympics and Boiler Room sets.

Also… our team ended up winning the competition!!!

Team Hachiko:

Strategist: Emily Chu, Amirah Torrence, Jose Paniagua

Art Direction: Cooper Olson, Lily Nguyen, Christina Nguyen

Designers: Lily Nguyen + Christina Nguyen

Media Planner: Hailey Winder